Beauty without beasts: Covid year gives boost to vegan cosmetics

Vegan cosmetics and personal care brands in India saw a jump in demand in 2020-21, a year that saw conversations around sustainable choices peak, catalysed by the possibility that SARS-CoV-2 originated in wet markets that sell live, wild animals. Brands like Plum, MyGlamm and Juicy Chemistry, whose product portfolios are wholly or partly vegan, say sales surged, at times up to 2x, in the last one year, thanks to a growing interest in and greater

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